YOO Fitness designs, develops and markets affordable activity devices that track activity data which syncs to the YOO+ app on smartphones through Bluetooth Smart technology. The YOO+ app is also integrated with Apple Heath to provide users with the convenient option to share their daily step and sleep data with their Apple Health app. The YOO+ app also leverages gamification techniques to engage users in the YOO Challenge where the New YOO competes against the Old YOO in an ongoing race. The New YOO represents the motivated version of ourselves. The Old YOO represents the unmotivated version of ourselves. In the YOO Challenge the New YOO is awarded points for the steps you take towards your daily goal. However, the Old YOO is awarded points for all the steps you don’t take when you miss your daily goal. The result is an ongoing competition between the motivated and unmotivated versions of ourselves. YOO Fitness is committed to helping users achieve and maintain healthy lifestyle habits.
The YOO+ app is integrated with Apple Health.